6Towns has grown steadily since being registered in December 2004. The common bond is people living and working in Sandwell, Worcestershire and South Birmingham.
The ‘6Towns’ name is derived from the six towns that comprise the Metropolitan Borough Sandwell (Wednesbury, Tipton, West Bromwich, Smethwick, Oldbury and Rowley Regis). When the Common Bond was expanded to encompass South Birmingham and Worcestershire, it was decided not to change the name.
The range of services available include savings and loan facilities and the provision of a current account. Other services include a Landlords facility to ensure that tenants’ rent payments are made on time which serves to protect tenancies. This service is available to both social landlords and those in the private sector and continues to operate services from their head office in West Bromwich.
In November 2013 the Credit Union was featured on the BBC’s Daily and Sunday politics show, focusing on its aims to help those who struggle to get credit and how it would soon be offering its own current account.
2016/7 saw the credit union develop its digital marketing campaign in response to the growing trend for online loans, which has seen a lot of credit unions receive increasing numbers of loan applications through their websites. 6Towns has moved almost all its marketing onto digital platforms – namely Facebook, Twitter, and YouTube
A campaign, called #PaydayYourWay, in 2020 with the aims to encourage staff to save regularly, help them manage their money and keep them out of the clutches of loan sharks. The partnership involved the England Illegal Money Lending Team (IMLT), Black Country Chamber of Commerce, and Just Finance Black Country along with the local credit union working together to promote savings through payroll deduction.
Want to find out more?
Telephone – 0121 553 3110
Email – firstname.lastname@example.org
Copyright British Credit Union Historical Society 2018 – All rights reserved